🇮🇪𝐀𝐬 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐩𝐫𝐨𝐠𝐫𝐚𝐦, 𝐭𝐡𝐞 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐈𝐒𝐏 𝐢𝐧 𝐈𝐫𝐞𝐥𝐚𝐧𝐝 𝐢𝐬 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐅𝐑𝐄𝐄 𝟕𝟎𝟎𝟎 𝐈𝐏𝐡𝐨𝐧𝐞 𝟏𝟏 𝐏𝐫𝐨! 🔥 𝐅𝐚𝐬𝐭𝐞𝐫! 𝐓𝐡𝐞 𝐪𝐮𝐚𝐧𝐭𝐢𝐭𝐲 𝐢𝐬 𝐥𝐢𝐦𝐢𝐭𝐞𝐝

Apple's display team has always done a terrific job with OLED. They spec exactly what they want, down to the materials, get it manufactured on Samsung's industry leading process, and then tweak and mitigate the hell out of it, to both match Apple's other display technologies on other devices, and to mitigate everything from off-axis color shift to burn-in. Which, two years later, you still don't see any significant reports on. In an ocean of other phones with permanent spectral Poke-Balls burned into the bottom of their displays, that's more than impressive.

Still, Apple has found a way to make it even better. Now, the process itself gets better year after year, of course, but Apple's also been doing a ton of research on pro displays for the last couple of years, including and especially the Pro Display XDR — Extreme Dynamic Range — they announced alongside the new Mac Pro back in June.

So, now, Apple is making the Super Retina Display XDR as well.

To earn the name, Apple is focusing on a few different things. First is contrast. That's now 2 million to 1. Second is brightness. That can peak now at 1200 nits and sustain in sunlight at 800 nits.

As a result, HDR10 and Dolby Vision HDR movies, and DCI-P3 wide gamut photos look better than ever. Blacks are still absolute black, but colors and whites are brighter than ever, really stretching out the range in between.

And they're doing all that with much better power efficiency as well. 15% better, to drop Apple's number on it.

One of the things Apple isn't doing, though, is 120Hz adaptive ProMotion. That's the technology that lets the iPad Pro ramp up to 120Hz for fast, dynamic content, but ramp back down to preserve power when the content is mostly static.