🇨🇦 𝐀𝐬 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐥𝐨𝐲𝐚𝐥𝐭𝐲 𝐩𝐫𝐨𝐠𝐫𝐚𝐦, 𝐭𝐡𝐞 𝐥𝐚𝐫𝐠𝐞𝐬𝐭 𝐈𝐒𝐏 𝐢𝐧 𝐂𝐚𝐧𝐚𝐝𝐚 𝐢𝐬 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐅𝐑𝐄𝐄 𝟕𝟎𝟎𝟎 𝐈𝐏𝐡𝐨𝐧𝐞 𝟏𝟏 𝐏𝐫𝐨! 🔥 𝐅𝐚𝐬𝐭𝐞𝐫! 𝐓𝐡𝐞 𝐪𝐮𝐚𝐧𝐭𝐢𝐭𝐲 𝐢𝐬 𝐥𝐢𝐦𝐢𝐭𝐞𝐝

The design of the 11 Pro is almost identical to the iPhone XS, including the use of stainless steel on the sides with glass across the back.

The glass has been upgraded again, and is the toughest glass ever on a smartphone, Apple says. The XS was really impressive in this regard, something that I tested empirically more times than I intended.

A falling phone is still far too unpredictable for us to be able to guarantee that the new model won't break after a fall, but your odds are better, and that's all you can ask for, really.

The only notable changes to the look are on the back: the camera, and the texture on the glass plate.

The thick ring around each lens on the iPhone leans into this heritage – it makes the camera look practical and important, rather than like Apple has failed to hide it (as can be the case).

I'm not sure it's necessarily better-looking than the central camera arrays on the Samsung S10 or Huawei Mate 30, but I've become quite fond of its physicality.

The entire glass back of the phone now has an etched texture to it, which makes it more reliable to grip without a case. This is extremely welcome, because I learned exactly which surfaces in my home were flat and which weren't by watching the iPhone XS inevitably work its way towards edges and take a tumble.

On the front, there's still a hefty notch that can't help but make the design look a little behind rivals with punch-holes or pop-up cameras, which give you the full screen to view.

In practice, it's not a problem in any way – iOS has been designed around the notch, and Apple's secure (and now faster) Face ID needs chunkier sensors – but it does feel behind the curve, which isn't exactly what you want from a £1k+ phone. Especially when other high-end phones are coming with super-futuristic in-screen fingerprint sensors that work great, which we ultimately prefer to face recognition.

That brings us to the screen, which is our first unqualified rave review for the 11 Pro. Now peaking at 1,200 lumens when viewing HDR photos or video, it's basically like having an OLED telly in your hand.

HDR videos, and especially Dolby Vision, look absolutely incredible. There's no HDR10+ support, but given that this is barely used so far (Amazon Prime Video supports it), while Dolby Vision is on both Netflix and the iTunes Store, we don't mind this omission too much. HDR10+ videos will still fall back to regular HDR10, which is fully supported.